After Elon Musk warned that “advertisers who run ads that are ugly, loud, strident, or over-the-top about their product will be banned from advertising” on
Many X users have seen and shared images of the disturbing promotional tool, including The edge Tom Warren, but it doesn’t appear to everyone on the platform. The arm appears limited to verified users or those with a paid subscription to X Premium. Reactions, as expected, have been less than positive. “I’ve never promoted a post and I HATE this screenshot,” Sheel Mohnot said, while Jesse Middleton compared it to a Halloween prank. “I wish I could explain how jarring this hand and animation were in the @X app. It was really shocking, almost like a Halloween joke, but I’m pretty sure it was real.”
Using the paid promotion feature extends the reach of a post Posts that have been promoted look like other posts on X, but are labeled “promoted” or “ad.”
