Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr. The company hired Downey as Specs’ “chief customer experience officer” and has posted several videos in which Downey shows off the capabilities of the new glasses, including as a tool for getting help with a putt, practicing art, and watching a private video of an MMA match in bed. In one video, he also dumps the contents of a box labeled “AI glasses” into a trash bin, a sample of Meta’s popular smart glasses.
As part of the partnership, Downey “will work alongside the SPECS team to explore how augmented reality can improve the way people live and work, from everyday experiences in entertainment and education to specialized uses in medicine, engineering and manufacturing,” according to a blog post.
“Testing is believing,” Downey says in a statement. “Having tried virtually every wearable technology that has come on the market in the last 20 years and been largely unimpressed, I was absolutely sold on SPECS in 40 seconds.” Snap also has other celebrities on board to help promote Specs, including musician Imogen Heap and NBA star Jimmy Butler.
The Snap Specs will release sometime this fall and will cost $2,195. They are available for pre-order now. If you want to know what it’s really like to use Specs, read my report on my time using them at Snap HQ last month.
