Amazon plans to build a data vault on every product sold on the Internet, even products that Amazon doesn’t sell, and make the information available through its own site, according to Reuters. The project, called “World Product Graph,” aims to make shoppers less likely to leave Amazon to research your products on Reddit or Google, and increase the likelihood that shoppers end up on Amazon even if they are looking for a product sold elsewhere. The same goes for AI agents: if Amazon has the largest reserve of shopping data, AI agents can trust their product index over others, so even people who shop with bots will end up on their pages.
Links to products from third-party retailers have already started appearing on Amazon through the “buy direct” feature it launched last year. The company also has its own AI shopping assistant, Alexa for Shopping, previously called Rufus. The World Product Graph project would also aim to solve problems with AI by providing it with more data. According ReutersAn internal Amazon document about the project says that “Many Rufus answers are factually incorrect or incomplete” and running user searches on Amazon with AI is expensive. Adding more data is supposed to make the system more accurate and capable of using cheaper models.
Whether this actually ships is still up in the air. The internal document reportedly says the project “relies on figuring out how brands organize their products on their own websites,” which could involve Amazon tracking other retailers’ sites. Reuters He says it’s unclear “if or when this plan can be implemented,” but said the document included a launch date of Oct. 1, 2027.
Amazon said in a statement to Reuters that “draft and outdated documents often show an incomplete picture and the existence of a brainstorming document like this does not necessarily reflect our current plans.”
